I build software used by millions of families.
Building digital products since 2009. Bootstrapped, not raised. Founder of FamilyTime, a parental-control and digital well-being platform used by parents worldwide to keep kids safe online and in the real world.
Products I've built.
A small set of strong opinions about how to build product.
Product Development
End-to-end product thinking — from a single sentence of intent, through architecture and UX, to a shipped, measured release that users will return to tomorrow.
User-Focused Thinking
I start with the person, not the feature. The work isn't what gets built — it's the change in someone's day after they use it. Research, testing, and ruthless prioritisation.
Execution & Growth
Building means deciding what not to do. I move quickly, ship small, instrument everything, and compound. No theatre — just signal, shipping cadence, and growth loops that hold up.
The product I'm most proud of, in production today.
A parental control system built for real-world digital parenting.
FamilyTime brings together the tools parents rely on every day—screen time controls, app and content management, activity insights, and location tracking—in one system that's simple to use and easy to manage. From research to production, I led product, design, and growth.
- F.01 Live location & safe-zone alerts Realtime · Low battery
- F.02 Screen-time with kid-side context Transparent · Two-way
- F.03 Content filtering on-device Privacy-first
- F.04 Family check-in & SOS One-tap · Offline-capable
"The best products feel obvious in hindsight. Getting them there is rarely obvious at the time — it's the result of a thousand small, opinionated decisions, made fast and revisited honestly."
What I'm building.
A snapshot of what I'm actively working on. Status reflects reality, not a calendar.